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Ron Johnson’s 5 Key Mistakes at JC Penney, In His Own Words

Fast Company talked to former JC Penney CEO Ron Johnson three months into his new job. What he said then explains why things didn’t work out.

Here’s the full story.

But here are 5 lessons taken away from Johnson’s miscalculations:

1. JC Penney Is Not A Startup, And Therefore Can’t Behave Like One

2. Not All Business Decisions Can Rely Solely On Gut

3. JC Penney Isn’t Apple

4. Managing A Team Within A Company Requires Different Leadership Skills Than Being The CEO Of A Company

5. Behemoth Businesses Can’t Be Reinvented Overnight

What can you learn from Johnson’s JC Penny disaster?

JC Penney is not a startup, and therefore can’t act like one - now this one got me laughing!!!

(via feedmecreative)

  1. quotablediatribe reblogged this from fastcompany and added:
    Good list. Critical analysis of mistakes is takes guts and vision. Most people don’t have what it takes to be CEO, too...
  2. thelushbunny answered: Corporate Culture takes time to develop
  3. thaithai reblogged this from fastcompany and added:
    Ron Johnson’s 5 Key Mistakes at JC Penney, In His Own Words Fast Company talked to former JC Penney CEO Ron Johnson...
  4. brpunk reblogged this from fastcompany
  5. mmanalysis reblogged this from likeadsandstuff and added:
    I will always say that that JcPenney screwed up by ignoring their main demographic of 30+ women, people who will go...
  6. likeadsandstuff reblogged this from feedmecreative and added:
    JC Penney is not a startup, and therefore can’t act like one - now this one got me laughing!!!
  7. feedmecreative reblogged this from fastcompany
  8. justatoilet reblogged this from fastcompany
  9. codeit reblogged this from fastcompany and added:
    Good job FC, giving me some actual content not just a headline linking to your website.
  10. otgdailymoney reblogged this from fastcompany
  11. peterspear reblogged this from fastcompany
  12. fastcompany posted this